My Work
LaShantée effectively demonstrates an understanding of the fundamentals of design, leadership, marketing, negotiation & deal-making, branding, and business development. A collection of research analyses and evaluations in the music business, including projects, projections, and case studies. Additionally, highlight my experience and skills as an A&R, Artist Manager, Brand Strategist, and co-founder of the Parker & Pierce Agency, Corp.
01
Personal Development
and Leadership
As a music business professional, I created a timeline of goals and personal development plan in a multimedia format. The plan includes a list of organizations, innovative companies, and industry clubs to join on LinkedIn and on campus to immerse myself in the entertainment business.
02
Executive Leadership
To compare Robert Greene's and John C. Maxwell's leadership styles and how it relates to my personal management style—selecting the most remarkable attributes and discovering my weakness to improve. Also, I wrote a research paper on music business leader Sylvia Rhone and studied her significance in her profession.
03
Project and Team Management
Parker & Pierce Agency created a team, quality assurance, and project management plan for our artist album release party. Also, we learned to use Project Plan 365 software used by top PM professionals and companies. Figure: PLOMing for PM on Rio Narley's Album Release Party.
04
Business Storytelling and Brand Development
Parker & Pierce explored building a brand presence and consumer market for our startup business. Also, we developed a brand strategy to strengthen our branding through storytelling principles. The business brand canvas pinpoints the target audience, revenue stream, and monthly overhead items.
05
Entertainment Business Finance
Parker & Pierce created a pro forma monthly income statement for the first year of my entertainment business startup for our event venue and restaurant for independent talent. The Legacy Lounge Bar & Grill is estimated to break even and meet sales objectives within the first year. Through these pre-planned activities, research, and data collection, the proposal tells a multi-faceted story to potential investors or lenders.
07
Negotiation and Deal-Making
Our company seeks a win-win approach while having a BATNA if the outcome favors the other party it's more like a lose-win situation. It's alway favorable idea to research the other party for industry standards to hold your ground in deal making.
06
Digital Marketing
Parker & Pierce Agency researched and built a strategic overview for our startup company for a digital campaign in this course. The campaign uses integrated marketing such as long tail phrases, social media marketing, branded content, keywords, SEO, and learning about software like Google Analytics to help measure KPIs for SMART goal management, drive organic and paid traffic, and brand awareness. Figure: Google search engine marketing for Parker & Pierce Agency.
08
Product and
Artist Management
This course addressed many advanced management tools and strategies used interconnectivity of artists and product management processes. Also, how can those techniques be applied to my business project? Click the picture to view Infographic for the CAA vs. UTA workplace analysis.
09
Advanced Entertainment Law
Often many times, musicians and entertainment businesses get into level issues. Understanding the laws and how it pertains to your music business can help protect your company’s intellectual property and limit your liabilities in many cases. Please select the logo picture and interview video about artist management.
10
Entertainment Media Publishing and Distribution
As an artist manager, it is my job to make sure the artist's I represent are shown in the best light that align with their brand message. This represented a new single release campaign. Click here to view Rio Narley EPK.
11
Business Plan Development
Parker & Pierce Agency establishes market value and research in the music industry and other successful companies. Our goal develops a plan to gain investor and acquire stake holds. Click picture to view business plan.
12
Business Plan
The Parker & Pierce Business Plan Proposal to potential investors. The proposal includes startup cost, three year financial projection, comprehensive marketing plan and appendix. Click on the picture to view video.
